In 2010, Verizon became the Official Wireless Service Provider of the NFL. With this sponsorship deal and the development of Verizon’s NFL Mobile App, we were able to leverage the fan affinity of NFL fans around the world.
NFL Sponsorship Overview
Premium NFL Posters
NOLA 10 // Local Super Bowl Campaign
In 2013, New Orleans hosted their 10th Super Bowl. Verizon leveraged this unique milestone to connect with locals with the NOLA 10 Campaign. Verizon hosted ten events for locals featuring ten Super Bowl legends from past New Orleans Super Bowls.
Digital Venue Signage
For the 2013-2014 NFL season, Verizon wanted to own red in their stadium signage with straighforward product features and benefits. At MetLife Stadium, in addition to our regular Verizon Studio digital content, we had the opportunity to speak to a captive audience of Jets and Giants fans as they were exposed to large digital screens during a 1-2 minute elevator ride.
The video below shows all content for both teams together taken during a site visit, however the content sequence was broken up to a shortened loop of specific content that changed during different times of the game. Real-time content served as a welcome change from the standard in-stadium advertisements, including live twitter and Instagram feeds, plus photos of game day prize winners from the Verizon Studio.