In 2010, L’eggs wanted to reinvigorate their brand and launch a new shapewear product in their hosiery line. Research led to a new strategic platform, which informed the launch of L’eggs’ new branding with their first national tv spot in more than 14 years.
Agency: Erwin Penland | Roles from 2010–2014: Creative Supervisor, Senior Art Director, Art Director
NATIONAL TV SPOT
Social Content Marketing