VERIZON LOCAL ENGAGEMENT
South By Southwest is the world’s greatest festival. The best music and films, and the smartest minds all in one place. The world literally descends on Austin, TX and there’s nowhere you’d rather be, unless you’re an Austinite. To make SXSW 2015 bearable for Austin locals, we created Austinites Unite—a local movement to bring sanity to an insane time. We did this on behalf of Verizon, who wanted to connect and engage with consumers on a deeper level.
Agency: Erwin Penland | Role: Associate Creative Director–Art Director