VERIZON NFL SPONSORSHIP
In 2010, Verizon became the Official Wireless Service Provider of the NFL. With this sponsorship deal and the development of Verizon’s NFL Mobile App, we were able to leverage the fan affinity of NFL fans around the world.
Agency: Erwin Penland | Roles from 2010–2015: Associate Creative Director–Art Director, Creative Supervisor, Senior Art Director, Art Director
To bring the NFL Mobile experience to life, we created and executed a national activation strategy, leveraging partnerships with 20 local NFL teams and the league. With in-stadium permanent activations in 7 cities, 13 additional local team mobile activations, accompanying a national street team and local event program. Plus, we activated an 11,000 sqft engagement in two cities and it all included exclusive device marketing. The plan was also supported by national media, including TV, radio, digital, print and out-of-home. Our efforts paid off, big time. 54,000 registrations, 144,000 demonstrations, 1 million contacts, 3.5 million impressions.
LIMITED EDITION EXECUTIVES POSTER
Highlighting four of the top NFL players of the 2010 NFL season, this poster was a limited edition photographic emulsion print on pearlized paper, signed by the players, matted and framed for the top ten executives to commemorate Verizon’s new NFL partnership.
NEW ORLEANS SAINTS TEAM POSTER
Exclusive poster given to fans in 2010 at the Champions Square pep rally led by Sean Peyton and Drew Brees and sponsored by Verizon.
HOUSTON TEXANS TEAM POSTER
This exclusive team poster was given to fans as a Verizon Exclusive premium mid-season in 2010.
LOCAL SUPER BOWL CAMPAIGN IN NEW ORLEANS
In 2013, New Orleans hosted their 10th Super Bowl. Verizon leveraged this unique milestone to connect with locals with the NOLA 10 Campaign. Verizon hosted ten events for locals featuring ten Super Bowl legends from past New Orleans Super Bowls.
DIGITAL VENUE SIGNAGE
For the 2013-2014 season, Verizon wanted to own red in their stadium signage with straightforward product features and benefits.
At MetLife Stadium, in addition to our regular Verizon Studio digital content, we had the opportunity to speak to a captive audience of Jets and Giants fans as they were exposed to large digital screens during a 1-2 minute elevator ride.
The video below shows all content for both teams together taken during a site visit, however the game day content sequence was broken up. Short loops of specific content changed during different times of the game. Real-time content included live twitter and Instagram feeds, plus photos of game day prize winners from the Verizon Studio.