When we first started working with Whiskey Girl, they already had their packaging and logo created. After quickly developing a few basic marketing materials, we were given the opportunity to partner with them to build and grow this brand, creating marketing campaigns, standards and processes to be used for other brands within the Brass Ring Spirit Brands portfolio.
Agency: Marker 23 | Role: Creative Director
CRAFT WHISKEY WITH A KISS OF FLAVOR
After years of talking with their fans, Dark Corner Distillery founders Joe and Roxy Fenten had met hundreds of women who complained there wasn’t a whiskey brand for them. They said most flavored whiskeys targeted men and were either too sweet or unrefined. So they were stuck between drinking harsh whiskeys, or drinking frou-frou, artifically flavored vodkas.
Their talented distillery team knew just what to do. They took the most awarded corn whiskey in the U.S.—The World’s Best Moonshine—and carefully blended it with their favorite, all natural flavors. Starting with Apple + Maple, Butterscotch and Peach, they recently rolled out a new flavor, Honeysuckle. Whiskey Girl was created for adventurous drinkers—from those new to craft spirits to seasoned mixologists. It’s meant to be enjoyed simply and complexly, and all the ways in between.
May we never be out of spirits.
TABLE TENTS + COASTERS
BOTTLE NECKER + FREE GIVEAWAY
PRINT + DIGITAL POSTERS
T-SHIRTS + TOTE BAGS + KOOZIES
PRINT + DIGITAL ADS