WHISKEY GIRL

When we first started working with Whiskey Girl, they already had their packaging and logo created. After quickly developing a few basic marketing materials, we were given the opportunity to partner with them to build and grow this brand, creating marketing campaigns, standards and processes to be used for other brands within the Brass Ring Spirit Brands portfolio.

Agency: Marker 23  |  Role: Creative Director

CRAFT WHISKEY WITH A KISS OF FLAVOR

After years of talking with their fans, Dark Corner Distillery founders Joe and Roxy Fenten had met hundreds of women who complained there wasn’t a whiskey brand for them. They said most flavored whiskeys targeted men and were either too sweet or unrefined. So they were stuck between drinking harsh whiskeys, or drinking frou-frou, artifically flavored vodkas.

Their talented distillery team knew just what to do. They took the most awarded corn whiskey in the U.S.—The World’s Best Moonshine—and carefully blended it with their favorite, all natural flavors. Starting with Apple + Maple, Butterscotch and Peach, they recently rolled out a new flavor, Honeysuckle. Whiskey Girl was created for adventurous drinkers—from those new to craft spirits to seasoned mixologists. It’s meant to be enjoyed simply and complexly, and all the ways in between.

Whiskey Girl 
May we never be out of spirits.

Marketing Templates

In order to meet growing needs with minimal resources, we created a library of marketing materials that could be easily customized.

BRAND MASTERS

ON-PREMISE MASTERS

OFF-PREMISE MASTERS

TABLE TENTS + COASTERS

BOTTLE NECKER + FREE GIVEAWAY

RECIPE CARDS

PRINT + DIGITAL POSTERS

T-SHIRTS + TOTE BAGS + KOOZIES

PRINT + DIGITAL ADS

SOCIAL CONTENT

After helping with their launch on Facebook, Twitter and Instagram, we developed a sustainable content strategy, calendar and ready-to-go creative.

BRANDING

To establish WG on social channels and generate awareness, we created a group of posts with consistent, memorable branding.

RECIPES

Targeting both seasoned mixologists as well as people new to craft spirits, we shared a wide range of ways to enjoy Whiskey Girl.

PARTNERSHIPS

Leveraging WG’s partnerships with sports teams, special events and other businesses, we created posts tailored to fans of each.

#WCW QUOTES

WG joined the #WomenCrushWednesday conversation by posting sharable quotes honoring confident and fearless women.

LOCATION AWARENESS

As WG accounts were established, we geo-targeted posts and promoted their online search feature to find nearby locations.

THIRD PARTY CONTENT

For diversity, as well as to benefit our community of fans, we created a library of relevant 3rd-party content WG could share.

STRATEGIC CAMPAIGNS

In addition to primary branding and marketing efforts, we developed several campaigns with heavier media and production budgets.

PAGE LIKE ADS

After a month of establishing the brand with quality content, we ran a targeted Facebook campaign to build WG’s community of fans.

12 DAYS OF WHISKEY GIRL

For WG’s first holiday season, we created and executed a memorable brand experience and special giveaway to engage our earliest fans.

FOOTBALL SEASON

From tailgates to watch parties, we joined the excitement of each season by promoting a variety of football-themed drinks.

VALENTINE’S

We created a two-week social campaign leading up to Valentine’s day to generate awareness and drive off-premise bottle sales.

HALLOWEEN

This spirited social post was sponsored with media dollars targeting a 5-mile radius of availability, with a link to find locations.

HOLIDAY GIFT GIVEAWAY

To drive off-premise bottle sales, we worked with multiple vendors to execute a holiday giveaway campaign with many moving parts.